The National Association of Realtors has chalked up a nice award. It said in a news release it has been identified by the global firm Great Place to Work Institute as one of the top employment destinations in America. In being named a “Great Place to Work,” NAR and its roughly 350 employees have demonstrated a commitment to creating and fostering a culture that puts its members first, advances diversity and inclusion, leads change, and emphasizes respect, communication, and collaboration. Organizations that earn this distinction experience significantly lower rates of voluntary turnover and report higher levels of customer satisfaction than their industry counterparts.
More than 90% of NAR employees responded to an anonymous survey, which assessed the five workplace attributes of credibility, respect, fairness, pride, and camaraderie. Among the highest-rated statements, which more than nine in 10 respondents assessed as “almost always true” or “often true,” were:
- “Our [members] would rate the service we deliver as ‘excellent.'”
- “Management is honest and ethical in its business practices.”
- “When you join the company, you are made to feel welcome.”
“When I became the CEO of NAR, one of the very first goals I set was to see this association recognized as a ‘Great Place to Work,'” said Bob Goldberg, chief executive of the trade association in the news release. “This not only became a barometer of my success as a leader but was also a way I could ensure America’s 1.4 million Realtors® were receiving the best possible support from their association. Happy, fulfilled employees mean increased productivity, more continuity, and better service for our members, which remains our focus every day.”
A 2018 study by the Great Place to Work Institute(link is external) found that employees at organizations that qualified as a “Great Place to Work” significantly outperform workers at other firms in the categories of productivity, customer service, and agility. Besides, “Great Place to Work” employees are nearly twice as likely as their counterparts to say they would strongly endorse their organization or company and are significantly more likely to remain at that place of employment for an extended period of time.
The Great Place to Work Institute is the global authority on workplace culture, employee experience, and the leadership behaviors proven to deliver market-leading revenue and increased innovation.