Good news for those folks in the real estate industry or thinking of entering the popular career choice. The National Association of Realtors is now in a new partnership with lead verification and qualification firm ReferralExchange.

NAR secured exclusive savings for its 1.4 million members with the San Francisco-based company, including reductions in initial set-up fees and ongoing lead verification discounts. Roughly 16,000 U.S. real estate agents currently access referral and lead management/concierge services through ReferralExchange, according to a NAR news release.

“Today’s real estate agents obtain leads from more places than ever before, but market inefficiencies too often lead our members in the wrong direction – costing valuable time and resources,” said NAR CEO Bob Goldberg in the news release. “We are excited to announce a partnership with ReferralExchange, which will allow agents to spend more time focused on serving clients and building relationships while ensuring they are maximizing lead verification investments.”

Nurturing Leads

ReferralExchange’s model focuses on nurturing leads before connecting agents with potential clients who are ready to transact, in real-time. Information is validated and appended with public data, while outbound calls to prospects provide a personal touch that creates a warm lead ready to take an agent’s call. In addition, a customized dashboard allows agents to obtain status updates on any leads that are currently being generated on their behalf.

“From the time our company was founded in 2006, we’ve valued the role that NAR has played in making our industry better for both real estate agents and consumers,” said Scott Olsen, CEO of ReferralExchange in the news release. “Since the majority of the 140,000 real estate agents in our broader agent network are already Realtors, we’re excited to officially offer our live service through NAR’s Realtor Benefits Program.”

Extra Savings

In addition to ongoing annual savings, ReferralExchange is supporting Realtors by providing extra savings off the standard member-exclusive set-up rates. NAR members who are current ReferralExchange customers can renew their monthly subscription under the more favorable Realtor Benefits Program terms. More information can be found at

The Realtor Benefits Program is the association’s official member benefits program, connecting members with savings and unique offers on products and services just for Realtors from more than 30 companies recognized as leaders in their respective industries.

The National Association of Realtors is considered to be America’s largest trade association, representing more than 1.4 million members involved in all aspects of the residential and commercial real estate industries, according to NAR.

Source: NAR